Your Welcome page provides an important introduction to your English 305 writing portfolio–it contextualizes your writing portfolio for a non-specialist reader. Your WordPress writing portfolio, consequently, will navigate between two audiences, the general reader who may be interested in your writing portfolio and a  more specialized reader who may include your professors, graduate school admissions committees, and prospective employers.

In addition, by creating your WordPress writing portfolio you will not only hone your skills at writing for different audiences, but also learn how to write effectively for the web. As Pennington and Cordell suggest in Writing about Literature through Theory, “Writing for an online project can be very different from writing a standard five-page literary paper. Visitors to websites expect a different kind of experience than they get when reading a book or magazine. Websites are more visual, for one thing, and can use images and video to convey complex ideas.”

Be guided, then, by the following five principles:

  1. Web content must be concise. Conciseness can be achieved in numerous ways, but bulleted and numbered lists are visual cues to organize your material.
  2. Concise writing must be precise and concrete. You must make sure that you make a clear point about the purpose of your website.
  3. Web readers demand more visual interaction, which may include various hyperlinks to contextualize your writing portfolio.
  4. Your writing on the web must be skimmable and allow readers to determine quickly what material they wish to read more carefully.
  5. Finally, your website needs to be, well, sexy; that is, your writing portfolio has to have an aesthetic appeal for readers.

Since your Welcome statement is the first information that all readers–specialist and non-specialist–encounter, you need to craft it carefully.